Over the years, our team was having increasing concerns over our use of single-use plastic packages that end up in our oceans and landfills. Like all other brands found in the grocery store today, we were primarily using packaging made from plastic that remains on the earth for hundreds of years after it is used. This is a little known issue for consumers, but widely understood by the packaged food industry - though it is considered acceptable because it's viewed as the "only way" that packaged food can survive the trip through the distribution system. "It's what everyone else does".

We've never viewed things that way.

Today, our world is facing a massive trash crisis, particularly because of the way we mass produce and dispose of single use plastics. Our oceans and wildlife simply cannot survive much longer under the weight of the current system. Even our recycling system has recently begun to break under the massive pressure consumers are putting on it. To us, the only answer is to create products with their end of life in mind. As brands, we must have an answer the question: "What happens AFTER the consumer uses our products?".

We believe the answer is compostable packaging - using packaging that turn back into soil that can be reused on farms within months of entering the waste system.

In 2019, we put compostable snack food packaging on the market for the first time. We learned a lot of tough lessons, but we also realized that we needed to adapt our business to the needs of compostable packaging if we wanted to start pushing change forward in a meaningful way, not the other way around. This meant opening up our product line to include pantry staples for our customers and putting a larger effort into selling directly over our website so that we could avoid the traditional food distribution systems that require products to pass through many hands and have extremely long shelf lives.